HOW PERFORMANCE MARKETING SOFTWARE IMPROVES FIRST PARTY DATA UTILIZATION

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con

Server-Side Monitoring vs. Pixel Tracking - Which is Better?A variety of e-commerce organizations are turning to server-side tracking as a means to improve their information collection processes. While it calls for more technical knowledge than regular GTM and may present extra prices, it can result in higher precision and more trustworthy informat